LookUp, a digital detox brand
I served as the Creative Director and was a member of the founding team at LookUp; where we aimed to invent physical objects to help you put your phone down. Because life is cooler when you’re Looking Up. LookUp was led by our amazing founder, Nicole Baqai.
In my time with LookUp I crafted the brand identity including the logo and colors, and led the design of our first product, the LookUp sardine tin, from product concepting to design and creative direction, through to launch (including photoshoots, social, and more).
You can find more and follow the future of the brand on @cooltolookup, and read more about our launch of the sardine tins here on Dieline.
Featured on Dieline. All photos by Phoebe Hono.